Buying Reality compares the political ads, money and political stories on local television news in the 2016 Presidential and Down Ballot campaigns.
Record details
OCLC:on1145573318
ISBN: 0823288986
ISBN: 9780823288984
ISBN: 9780823288977
ISBN: 0823288978
Physical Description:1 online resource remote
Published:New York :Fordham University Press,[2020]
Edition:First edition.
Publisher:New York : Fordham University Press, [2020]
Content descriptions
Bibliography:
Includes bibliographical references and index.
Contents:
Cover -- BUYING REALITY -- Title -- Copyright -- Dedication -- Contents -- Introduction -- 1 Why Local Television News Matters -- 2 A Brief History of Political Advertising -- 3 Research Method and Market Profiles -- 4 Political Ads -- 5 Political Stories -- 6 The Markets -- 7 The Business of News -- Conclusion: Where Do We Go from Here? -- ACKNOWLEDGMENTS -- REFERENCE LIST -- INDEX
Source of Description Note:
Description based on online resource; title from digital title page (viewed on May 19, 2020).
E-book