Business-to-business marketing 2024

Miller, Richard K. (Richard Kendall) 1946- (author.). Washington, Kelli D., (author.). Richard K. Miller & Associates, (issuing body.).

Summary: "Business-to-Business Marketing 2024 presents statistics on B2B spending,comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics,B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more."--

Record details

OCLC: 9781577833284
ISBN: 9781577833284
Physical Description: 1 online resource.
remote
Published: Miramar, Florida :Richard K. Miller & Associates,2023.
Edition: Seventh edition.
Publisher: Miramar, Florida : Richard K. Miller & Associates, 2023.

Content descriptions

Bibliography:	Includes bibliographical references.
Contents:	PART I. MARKET OVERVIEW -- 1. Business-to-business Spending -- 2. B2B Marketing Spending -- 3. B2B Advertising -- 4. Client Entertainment -- 5. B2B Media -- 6. Business Directories & Databases -- PART II. STATE OF B2B MARKETING -- 7. B2B Marketing Benchmarks -- 8. B2B Marketing Resource Effectiveness -- 9. B2B Marketing Survey -- 10. Marketing Mix -- PART III. B2B AGENCIES -- 11. Advertising Agencies -- 12. Largest Agencies -- 13. Marketing Agencies -- 14. Digital Marketing Agencies -- PART IV. DIGITAL MARKETING -- 15. Digital Marketing Strategy -- 16. B2B E-Commerce -- 17. B2B Online Marketplaces -- 18. Email -- 19. Search -- 20. Social Media Marketing -- 21. Video Marketing -- 22. Website Strategy -- PART V. MARKETING & SALES -- 23. Account-Based Marketing -- 24. Analytics -- 25. Attribution -- 26. Brand Strategy -- 27. Content Marketing -- 28. Customer Experience -- 29. Customer Journey Mapping -- 30. Customer Relationship Management -- 31. Data-Driven Marketing -- 32. Data Management -- 33. Direct Marketing -- 34. Inbound Marketing -- 35. Lead Generation & Management -- 36. Market Research -- 37. Marketing Automation -- 38. Marketing Technology -- 39. Networking -- 40. Personalization -- 41. Product Marketing -- 42. Promotional Events -- 43. Sales -- 44. Sales Enablement -- 45. Sponsorships -- PART VI. TRADE SHOWS -- 46. Trade Show Marketing -- 47. Largest Trade Shows -- 48. Convention Centers.
System Details Note:	Mode of access: World Wide Web.
Source of Description Note:	Online resource; title from PDF title page (viewed June 6, 2023).