E-book

Consumer behavior 2023

Miller, Richard K. (Richard Kendall) 1946- (author.). Washington, Kelli D., (author.). Richard K. Miller & Associates, (author,, publisher.).

Summary: "Consumer Behavior 2022 presents dozens of surveys analyzing consumer spendingcharacteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing ongeneral consumer behavioral topics, Consumer Behavior 2022 is the only resource thatintegrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. Over 850 embedded website linkswill direct you to raw data, additional market research, and other resources."--

Record details

OCLC: 9781577833178
ISBN: 9781577833178
Physical Description: 1 online resource (310 pages).
remote
Published: Miramar, Florida :Richard K. Miller & Associates,2022.
Edition: Sixteenth edition.
Publisher: Miramar, Florida : Richard K. Miller & Associates, 2022.

Content descriptions

Bibliography:	Includes bibliographical references.
Contents:	PART I. THE AMERICAN CONSUMER -- 1. Demographics -- 2. Consumer Spending -- 3. Personal Finances -- 4. Households & Housing -- 5. Communities -- 6. Population Migration -- 7. Education -- 8. How Americans Eat -- 9. Use of Media -- 10. Use of Time -- 11. Use of Transportation -- PART II. CONSUMER PROFILES -- 12. Generational Focus -- 13. Gender Focus -- 14. Ethnic Focus -- 15. Segmentation -- PART V. SHOPPING BEHAVIORS -- 16. Back-to-School Shopping -- 17. Brand Communications -- 18. Brand Loyalty -- 19. Business Sector Perception -- 20. Buying American-Made -- 21. Buying Local -- 22. Customer Satisfaction -- 23. Discretionary Spending -- 24. Gift Cards -- 25. Gift Giving -- 26. Holiday Shopping -- 27. Inflation Impact -- 28. Influence of Social Media -- 29. Loyalty Program Participation -- 30. Online Shopping -- 31. Pandemic & Post-pandemic -- 32. Payment Preferences -- 33. Pricing -- 34. Privacy Concerns -- 35. Purchase Decision-Making -- 36. Response to Advertising -- 37. Response to Customer Service -- 38. Response to Reviews -- 39. Retail Membership Program Particip. -- 40. Retail Subscription Program Participation -- 41. Shopping Channel Preferences -- 42. Shopping Research -- 43. Socially Conscious Consumerism -- 44. Spending for Experiences -- 45. Sustainability Influence -- PART VI. BRAND PREFERENCE SURVEYS -- 46. Brand Equity -- 47. Customer Loyalty Engagement -- 48. Customer Satisfaction -- 49. Loyalty Program Satisfaction -- 50. Most Trusted Brands -- 51. Personalization -- 52. Reputation Ranking
System Details Note:	Mode of access: World Wide Web.
Source of Description Note:	Online resource; title from PDF title page (viewed June 10, 2022).